USPS® Tactile, Sensory & Interactive (TSI) Promotion

Make direct mail even more effective and save on postage too with USPS incentive!

There’s a wealth of compelling data highlighting the effectiveness of direct mail, not the least of which is a higher response rate than any digital direct marketing medium. In fact, direct mail generates a five to nine times higher response rate than email, paid search or social media.

In the post-pandemic “new normal,” the importance of direct mail is amplified and the need for your message to stand out is more important than ever. While direct mail involves costs – from design and paper to print and postage, there are countless ways to produce effective direct mail pieces for a wide range of budgets.

So what can we do to get the best possible return on a direct mail investment?

  • Paper already has the edge over digital because it’s innately sensory. Think about how much more engaging a piece can be simply by the choice of paper. Does your brand convey luxury? Consider a premium soft-touch paper. Promoting a family-friendly vacation getaway? Consider a paper that has a sandpaper-like texture to evoke a beachside sensation. Trying to attract new customers to your bakery? Think about using scent paper infused with the aroma of cake baking or vanilla frosting.
  • Specialty inks can also be a relatively cost-effective way to get noticed. For example, a photochromic ink that changes color with UV light exposure could be an effective way to make the fireworks image on your Fourth of July sale promotion more eye-catching and therefore more likely to get opened.
  • Take recipients on a journey and enable your brand story to unfold with the use of interactive elements such as pop-ups, infinite folds or by using dimension. Trailing edge or shapes envelopes are cost-effective ways to achieve dimensional impact.
  • Take advantage of the USPS incentive promotions for savings on postage!

USPS® Tactile, Sensory & Interactive (TSI) Promotion through July 31!

One of the USPS incentive promotions currently in effect provides a 2% savings on postage for business mail that utilizes tactile, sensory or interactive features. Having more impact and saving money? That’s a win-win!

Incentive Details

Registration period runs through July 31, 2020.

Promotion period runs through July 31, 2020.

The discount for qualifying mail is 2% of eligible postage.

Qualification Requirements

Using any of the treatments listed below can qualify your mail piece for the TSI discount if they are visible and distinguishable.

  • Specialty Inks— conductive inks that contain metals like copper, leuco dyes that are heat sensitive dyes or inks that change color in variation temperature, photochromic inks that change color with UV light, optically variable ink contains materials that change appearance when viewed from different angles, piezoceramic ink that changes appearance under pressure or hydro chromic inks that change appearance when exposed to water or liquids.
  • Textural papers – tactile – sandpaper feel, soft touch, etc. Includes coatings
  • Sensory – scratch and sniff, edible, etc.
  • Dimensional elements – Trailing edge or shape envelopes
  • Must be USPS Marketing Mail® letters and flats, nonprofit USPS Marketing Mail letters and flats

 

How to Submit

All mailpiece samples must be submitted via USPS mail to the TSI Promotion Office for review and approval no later than one week prior to the mailing date. You can get all the requirements here.

Mail: US Postal Service
Attn: Tactile, Sensory & Interactive Promotion
PO Box 23282
Washington, DC 20026-3282

For More Information

Please visit our website for information on other USPS® incentive promotions now in effect, including emerging and advanced technology and personalized color transpromo promotion.

Trailing Edge Envelopes Qualify!

A simple but effective way to make your direct mail stand out is by using trailing edge envelopes. We produced the example shown below. As a dimensional element, trailing edge envelopes qualify for the USPS TSI incentive. Ask us about our inline embossing process as embossed envelopes can also qualify for the incentive.

Use Textured Papers to Qualify!

With so many great textured papers to choose from, there are multiple ways to create a mailpiece that’s not only more engaging but also qualifies for the TSI promotion based solely on paper choice.

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USPS® Personalized Color Transpromo Incentive

The 2020 USPS Personalized Color Transpromo promotion incentive starts July 1. Registration is now open!

The focus of the Personalized Color Transpromo incentive is on elevating the value of bills and statements, which are key areas of interaction with consumers. It’s intended to incorporate marketing messages highlighted through the use of color, dynamic variable print and personalization – attributes that can foster a better connection with and a response from consumers.

Incentive Details

Registration period runs May 15, 2020 – December 31, 2020.

Promotion period runs July 1, 2020 – December 31, 2020.

The discount for qualifying mail is 2% of eligible postage.

Did you know?

20% of consumers have purchased a new product or service after seeing a message in a bill or statement.

Qualification Requirements

Must be first-class business mail that is a bill or a statement.

Must have a full-color transpromotional marketing/consumer message or visualization of account data.

  • Full-color is 2 or more colors. Black, white and grayscale do not count as colors. Color stock does not count as a color.
  • Must be printed in-stream on a physical piece of paper within the content of the bill or statement. Consumer messaging examples include rewards, loyalty and renewal offers or info on benefits of those programs; cross- or up-selling promotions; coupons for products or services; alerting customers of arrival of new credit card; tips on keeping information safe, etc.

First-timer for this incentive? Must only meet the color and messaging requirements listed above.

Received the incentive before? You must also meet the personalization requirement. 

  • Personalization is not about including the recipient’s name. It is defined as information applying to the marketing or consumer message that the recipient would consider personal or relevant in nature. Personalization does not have to be at the individual level – it can be tailored to a specific consumer segment. You must demonstrate at least 4 customer segments of personalization at the pre-approval process. Segments include demographics such as age, gender, or income; psychographics such as personality, values, opinions, attitudes, interests, lifestyles; and purchase behavior.

Need ideas on what to promote?

According to 2019 Gartner research, here’s what consumers would like to see in their bills/statements:

  • Money saving tips (50% of consumers)
  • Ways they can receive more benefits from their services (48% of consumers)
  • Historical or comparative data (27% of consumers)
  • FICO score (26% of consumers)

How to Submit

All mailpiece samples must be submitted for review and approval prior to claiming the discount. The sample can be submitted as a color PDF file via email to: FCMColorPromotion@usps.gov.

For More Information

Please visit our website for information on other USPS® incentive promotions now in effect, including emerging and advanced technology, and tactile, sensory and interactive engagement.

Ineligibility Alert!

If the mailpiece contains a consumer statement that encourages mail diversion; i.e., suggests to recipient they can go online to make the payment, it will not qualify for the incentive.

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NEW! Manta™ Brand Easy-seal Duo-flap Envelopes

Manta™ Easy-Seal Envelopes with Duo-Flap Closure

Mac Papers Envelope Converters (MPEC) announces the availability of its new Manta brand easy-seal envelopes with two-flap closure.

“We are extremely pleased to provide our customers with what’s become one of the most popular choices for #10 envelopes,” stated MPEC Sales Manager Jeff Henson. “As our Manta trademark and logo design suggest, our new high-quality envelopes have a double-flap closure.”

When the Manta envelope has been filled and is ready to seal, the user simply turns the bottom flap up and folds the top flap down over the latex-gummed surface, creating an easy and efficient seal.

“Now more than ever, efficiency and reduced contact during the fulfillment process is preferred,” added Henson. “With Manta easy-seal gummed envelopes, there isn’t a need to apply moisture to activate the seal, helping eliminate waste – in terms of product and process, and avoiding potential health and hygiene concerns.”

Manta #10 envelopes are available with and without windows. They are stocked and available at Mac Papers distribution facilities located throughout the Southeast and can also be printed and converted at the MPEC operation.

“We have dedicated production capacity to fulfill customer demand for our new Manta easy-seal envelopes, stated Director of Operations Scott Sipkovsky. “As a leader in the envelope market, MPEC remains committed to offering a wide spectrum of envelope sizes and options to our diverse customer base.”

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COVID-19 Business Continuity Policies & Procedures

COVID-19 Procedures & Contingencies for Mac Papers Envelope Converters

Aligned with our core value of Trusted Reliability, we want to assure you that Mac Papers has business continuity plans in place for our envelope converting operation in response to the escalating Coronavirus pandemic.

Our Envelope Operations

  • We continue to be fully operational.  As a number of states have issued Stay at Home or Shelter in Place orders, one of the exceptions consistently being made is people going to work to provide essential services or those in a critical infrastructure industry. We can confirm that based on U.S. Department of Homeland Security CISA guidelines, the Mac Papers envelope converting operation is deemed Essential Business and remains open to serve your needs. In other words, Mac Papers is deemed critical to the infrastructure, in a number of ways including as a producer and distributor of supplies needed to support manufacturing, financial institutions, utilities, and packaging staging and distribution operations. The same applies to all of Mac Papers’ branches located throughout the Southeast.
  • Mac Papers Envelope Converters (MPEC) is a long-term active member of the Envelope Manufacturing Association (EMA) and continues to stay in close contact with the EMA regarding the evolving COVID-19 situation. The EMA indicates that envelope converters have been classified in Pennsylvania and California as exempt from mandatory closures as part of the critical infrastructure of the Nation. While the EMA is confident that the same classification decision would be made in other states, they are also seeking the classification on a federal level.

Our Supply Partners

  • Our purchasing teams and business leads remain in close contact with our primary mill partners and key suppliers, offshore and U.S.-based, for the latest information on possible supply chain disruptions due to COVID-19.
  • The vast majority of our paper products are sourced domestically and inventory is not currently a challenge. We are monitoring inventory levels, assessing contingency sources and making planning and sourcing decisions as needed to minimize any potential impacts to our customers.
  • Per the CISA guidelines referenced above, paper mills are also considered as essential and therefore will continue to operate.

For questions about a specific supplier, please reach out to your local MPEC account manager. They have access to the most current statements we are receiving from our mill partners.

Logistics & Delivery Expertise

  • With a proven 99% on-time delivery rate, MPEC is committed to finding the most expedient way to deliver your order. That commitment does not waver, even in the most challenging of times.
  • Whether it’s our own fleet of trucks driven by dedicated employees, one of the multiple carrier lines we have partnered with for years for the bulk of our full truckload and some of our less than truckload (LTL) deliveries, or the extensive Mac Papers distribution network, we’ll identify the fastest, most cost-effective option to make your delivery.
  • We have been in constant contact with our carrier partners and they have all indicated that they are in full operations mode.

Employee Safety and Well-being

  • We have put a number of temporary policies and procedures in place to help ensure the safety and well-being of our employees and their families.
  • We have halted all travel by air and rail and are also curtailing all “nonessential” employee travel of any kind. In addition, we have canceled and are no longer scheduling any events or gatherings and we have asked our salesforce to conduct business meetings by telephone or web conference for the time being.
  • We are sharing the latest reliable information available from the Centers for Disease Control & Prevention (CDC) as well as the World Health Organization (WHO) regarding preventative measures and recommended hygiene practices at all of our locations.
  • We have provided additional hand washing and cleaning supplies as available at our facility and have increased the frequency and intensity of professional cleaning services.
  • We have implemented a strict sick policy with clear parameters for when employees should stay at home and we have made additional paid time off (PTO) days available to employees, should any of our team members be diagnosed with COVID-19.

Visitors to our Facility

  • Although we thoroughly enjoy seeing our valued customers and suppliers in person as often as possible and love providing tours of our state-of-the-art operation, we implemented a temporary curtailment on visitors to our facility.
  • All unplanned visitors except shipment deliveries will be turned away. Any visitor requests must be received 48 business hours in advance.

Our Business Partners’ Policies

  • We will follow and respect any procedures and requirements our customers and suppliers institute – regarding meetings, deliveries, etc. Please be sure to communicate any such policies or needs through your standard and local contacts at MPEC. You may also send any questions or concerns to communications@macpapers.com.

Keeping You Updated

  • We will continue to post updates on this section of our site and also to our news subscribers.

As always, we greatly appreciate and value the opportunity to serve and partner with our customers and suppliers.

Thank you for your business. Please stay well.

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An Exciting New Chapter for Mac Papers

Mac Papers Announces the Sale of its Businesses to Monomoy Capital Partners

Sale Includes Mac Papers, Mac Papers Envelope Converters and All Square Digital Solutions 

JACKSONVILLE, Fla. (March 12, 2020) – Mac Papers, one of the largest merchant distributors in the southeastern United States, announced today the sale of its businesses to Monomoy Capital Partners, a private investment with $1.6 billion in committed capital that invests in the debt and equity of middle market businesses. The sale includes Mac Papers, Inc., Mac Paper Converters, Inc. and All Square Digital Solutions, Inc. (collectively “Mac Papers”). Terms of the transaction were not disclosed.

“We have felt privileged to lead the business our fathers Frank and Tom started 55 years ago, and we are confident that it will continue to grow and enjoy a very bright future under Monomoy’s ownership,” said Mac Papers President Sutton McGehee. “Monomoy’s focus on excellent customer service and trusted relationships with customers and supply partners aligns perfectly with the deep-seated culture at Mac Papers. We know Monomoy is fortunate to have the best people in the business as their employees at Mac Papers and we look forward to what the future holds for them as they partner with Monomoy to build upon Mac Papers’ legacy and realize the significant growth opportunities for this business.”

Rick Mitchell, the company’s current Chief Operating Officer, assumes the role of President and Chief Operating Officer of Mac Papers. The rest of Mac Papers’ current management team, including Chief Financial Officer Greg Gay, Executive Vice President of Paper Craig Boortz, Vice President of Packaging Chris McCabe, Vice President and Regional Manager Carter Whiddon, Vice President of Purchasing Steve Collins, and Vice President of Mac National Jeff Harris will continue in their roles under Monomoy ownership. Scott Sipkovsky will continue to lead the MPEC operation and Ash Weekley will continue as the business development lead for the company’s wide format business.

“The entire Mac Papers team looks forward to working with Monomoy,” stated Mitchell. “Their extensive resources and capabilities will allow us to advance the company’s many strategic and operational initiatives. We are excited to begin the next phase in our evolution as a company and to continue growing with our market-leading customer base and best-in-class suppliers.”

Founded in 2005, Monomoy Capital Partners has invested in over 50 middle market businesses in the manufacturing, industrial, distribution and consumer products sectors.

“We would like to congratulate and thank the McGehee family for building a premier, market-leading business in paper and packaging distribution,” said Monomoy Co-founder and Partner Stephen Presser. “Mac Papers is a proven, highly-regarded supplier to its diverse customer base, a true partner with its suppliers and is well-positioned for continued success in the future. Monomoy is excited to work with the Mac Papers management team and to collaborate with the company to drive long-term value for all of its customers, suppliers and employees.” 

About Mac Papers

One of the largest wholesale distributors in the southeastern United States, Mac Papers is a trusted distribution partner for paper and print, packaging materials and equipment, wide format products and equipment, facility supplies and office products. The company is headquartered in Jacksonville, Florida, and operates branch locations and retail stores throughout the Southeastern United States. Mac Papers Envelope Converters converts and prints an extensive range of standard and custom envelopes – up to 18 million per day – utilizing the latest in equipment and technology. Prior to its acquisition by Monomoy, Mac Papers was a third generation, family-owned and operated business founded in 1965. To learn more about Mac Papers, please visit macpapers.com.

About Monomoy Capital Partners

Monomoy Capital Partners is a private equity firm with $1.6 billion in committed capital that invests in middle-market businesses in the manufacturing, industrial, distribution and consumer products sectors. The firm invests in the both the equity and debt of middle-market businesses that can benefit from operational and financial improvement.  Monomoy designs and executes a customized value creation plan for each acquisition that seeks to generate significant cash flow and improve earnings within 12 to 18 months of an investment. Over the past 15 years, Monomoy has closed over 50 middle-market acquisitions. To learn more about Monomoy and its portfolio companies, please visit www.mcpfunds.com.

Media Contacts

Mac Papers
Caryn King
Caryn.King@macpapers.com
904.263.5628

Monomoy
Erica Bartsch
Sloane & Company
ebartsch@sloanepr.com
212.486.9500

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Mac Papers Envelope Announces Website Refresh

Mac Papers Envelopes Converters Announces Website Refresh

Revamped site offers substantially expanded information and resources

Mac Papers Envelope Converters (MPEC), a leading envelope manufacturer in the United States, is pleased to launch an updated website with a fresh look, new images, significantly expanded information and resources, and more user-friendly navigation.

“We are extremely pleased to provide a more comprehensive website that offers customers better access to the wide array of custom and stock envelope solutions we offer as well as a more accurate representation of our extensive converting and printing capabilities,” stated MPEC Director of Operations Scott Sipkovsky.

The site, which can still be found at www.macenvelopes.com, features a new video that provides a look inside the company’s state-of-the-art operation. Site visitors can access an expanded products section that includes an envelope specifications page and details about MPEC’s direct mail, transactional, banking/financial and stock envelopes offering. A new capabilities section provides information regarding the company’s capabilities, including die-cut and web folding, flexographic and offset printing, as well as prepress, graphics and design services. A variety of envelope resources are available on the site, including a downloadable envelope size chart and envelope specifier guide.

“Our dedicated team is extremely proud of MPEC’s manufacturing capabilities and product offering, from our cutting-edge technologies and award-winning flexographic printing to our custom capabilities and extensive lineup of stock envelopes from leading paper suppliers,” stated Sipkovsky. “As a leader in the envelope market with a 99% on-time delivery rate, we remain committed to offering high-quality service and a wide spectrum of envelope sizes and options to a variety of industries and businesses.”

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