The 2020 USPS Personalized Color Transpromo promotion incentive starts July 1. Registration is now open!
The focus of the Personalized Color Transpromo incentive is on elevating the value of bills and statements, which are key areas of interaction with consumers. It’s intended to incorporate marketing messages highlighted through the use of color, dynamic variable print and personalization – attributes that can foster a better connection with and a response from consumers.
Incentive Details
Registration period runs May 15, 2020 – December 31, 2020.
Promotion period runs July 1, 2020 – December 31, 2020.
The discount for qualifying mail is 2% of eligible postage.
Did you know?
20% of consumers have purchased a new product or service after seeing a message in a bill or statement.
Qualification Requirements
Must be first-class business mail that is a bill or a statement.
Must have a full-color transpromotional marketing/consumer message or visualization of account data.
- Full-color is 2 or more colors. Black, white and grayscale do not count as colors. Color stock does not count as a color.
- Must be printed in-stream on a physical piece of paper within the content of the bill or statement. Consumer messaging examples include rewards, loyalty and renewal offers or info on benefits of those programs; cross- or up-selling promotions; coupons for products or services; alerting customers of arrival of new credit card; tips on keeping information safe, etc.
First-timer for this incentive? Must only meet the color and messaging requirements listed above.
Received the incentive before? You must also meet the personalization requirement.
- Personalization is not about including the recipient’s name. It is defined as information applying to the marketing or consumer message that the recipient would consider personal or relevant in nature. Personalization does not have to be at the individual level – it can be tailored to a specific consumer segment. You must demonstrate at least 4 customer segments of personalization at the pre-approval process. Segments include demographics such as age, gender, or income; psychographics such as personality, values, opinions, attitudes, interests, lifestyles; and purchase behavior.
Need ideas on what to promote?
According to 2019 Gartner research, here’s what consumers would like to see in their bills/statements:
- Money saving tips (50% of consumers)
- Ways they can receive more benefits from their services (48% of consumers)
- Historical or comparative data (27% of consumers)
- FICO score (26% of consumers)
How to Submit
All mailpiece samples must be submitted for review and approval prior to claiming the discount. The sample can be submitted as a color PDF file via email to: [email protected].
For More Information
Please visit our website for information on other USPS® incentive promotions now in effect, including emerging and advanced technology, and tactile, sensory and interactive engagement.
Ineligibility Alert!
If the mailpiece contains a consumer statement that encourages mail diversion; i.e., suggests to recipient they can go online to make the payment, it will not qualify for the incentive.
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