Announcing our new CEO Charles Paquin

New CEO Leading Mac Papers + Packaging & MPEC, Charles Paquin, Brings Two Decades of Commercial Experience to Role

Prior to joining Mac Papers and Packaging, Charles Paquin served as President and Chief Executive Officer of ModSpace Corporation, a North American leader in turnkey modular space and portable storage solutions with 80 branch locations throughout the U.S. and Canada. During Paquin’s 15-year tenure as CEO, he led the acquisition of General Electric’s modular space division and spearheaded the highly successful sale of ModSpace to its primary competitor, WillScot.

“Charles brings valuable expertise to the role, including deep experience with a complex branch-based distribution business, a strong financial background and extensive executive leadership experience,” stated Stephen Presser, Co-founder and Partner at Monomoy Capital Partners, the private equity firm that acquired Mac Papers and Packaging in March, 2020. “We’re confident that Charles will do a fantastic job leading the company, working closely with the impressive senior leadership team already in place as they focus on delivering top-notch customer service and strategically growing the business.”

Previously, Paquin served as the Chief Financial Officer for Volvo Commercial Finance North America for approximately six years. He began his career on General Electric’s corporate audit staff.

President and COO Rick Mitchell, who announced his decision to retire late last year, will remain with the company for an appropriate transition period.

“We greatly appreciate Rick’s many contributions, most notably his dedicated leadership through Monomoy’s acquisition of the company and skillfully steering the ship throughout the challenges presented by the pandemic,” stated Presser. “I know the entire Mac Papers and Packaging team joins all of us at Monomoy in wishing Rick the very best in his well-deserved retirement.”

Attention Media: click here to download Paquin photo.

 

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USPS® Tactile, Sensory & Interactive (TSI) Promotion

Make direct mail even more effective and save on postage too with USPS incentive!

There’s a wealth of compelling data highlighting the effectiveness of direct mail, not the least of which is a higher response rate than any digital direct marketing medium. In fact, direct mail generates a five to nine times higher response rate than email, paid search or social media.

In the post-pandemic “new normal,” the importance of direct mail is amplified and the need for your message to stand out is more important than ever. While direct mail involves costs – from design and paper to print and postage, there are countless ways to produce effective direct mail pieces for a wide range of budgets.

So what can we do to get the best possible return on a direct mail investment?

  • Paper already has the edge over digital because it’s innately sensory. Think about how much more engaging a piece can be simply by the choice of paper. Does your brand convey luxury? Consider a premium soft-touch paper. Promoting a family-friendly vacation getaway? Consider a paper that has a sandpaper-like texture to evoke a beachside sensation. Trying to attract new customers to your bakery? Think about using scent paper infused with the aroma of cake baking or vanilla frosting.
  • Specialty inks can also be a relatively cost-effective way to get noticed. For example, a photochromic ink that changes color with UV light exposure could be an effective way to make the fireworks image on your Fourth of July sale promotion more eye-catching and therefore more likely to get opened.
  • Take recipients on a journey and enable your brand story to unfold with the use of interactive elements such as pop-ups, infinite folds or by using dimension. Trailing edge or shapes envelopes are cost-effective ways to achieve dimensional impact.
  • Take advantage of the USPS incentive promotions for savings on postage!

USPS® Tactile, Sensory & Interactive (TSI) Promotion through July 31!

One of the USPS incentive promotions currently in effect provides a 2% savings on postage for business mail that utilizes tactile, sensory or interactive features. Having more impact and saving money? That’s a win-win!

Incentive Details

Registration period runs through July 31, 2020.

Promotion period runs through July 31, 2020.

The discount for qualifying mail is 2% of eligible postage.

Qualification Requirements

Using any of the treatments listed below can qualify your mail piece for the TSI discount if they are visible and distinguishable.

  • Specialty Inks— conductive inks that contain metals like copper, leuco dyes that are heat sensitive dyes or inks that change color in variation temperature, photochromic inks that change color with UV light, optically variable ink contains materials that change appearance when viewed from different angles, piezoceramic ink that changes appearance under pressure or hydro chromic inks that change appearance when exposed to water or liquids.
  • Textural papers – tactile – sandpaper feel, soft touch, etc. Includes coatings
  • Sensory – scratch and sniff, edible, etc.
  • Dimensional elements – Trailing edge or shape envelopes
  • Must be USPS Marketing Mail® letters and flats, nonprofit USPS Marketing Mail letters and flats

 

How to Submit

All mailpiece samples must be submitted via USPS mail to the TSI Promotion Office for review and approval no later than one week prior to the mailing date. You can get all the requirements here.

Mail: US Postal Service
Attn: Tactile, Sensory & Interactive Promotion
PO Box 23282
Washington, DC 20026-3282

For More Information

Please visit our website for information on other USPS® incentive promotions now in effect, including emerging and advanced technology and personalized color transpromo promotion.

Trailing Edge Envelopes Qualify!

A simple but effective way to make your direct mail stand out is by using trailing edge envelopes. We produced the example shown below. As a dimensional element, trailing edge envelopes qualify for the USPS TSI incentive. Ask us about our inline embossing process as embossed envelopes can also qualify for the incentive.

Use Textured Papers to Qualify!

With so many great textured papers to choose from, there are multiple ways to create a mailpiece that’s not only more engaging but also qualifies for the TSI promotion based solely on paper choice.

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